For most of us scribes, they are the very basis of our work. I want to share an interesting video that I posted on my Facebook page a few weeks back because I think it' effective on many levels.
In it's simplest form, the video is merely a one-minute teaser for the FX drama "Rescue Me." While I've never seen the show (I always have meant to jump on board), I've heard nothing but good things about it.
It centers on the professional and personal lives of a group of New York City firefighters in the fictional Ladder 62 / Engine 99 firehouse. The star of "Rescue Me" is veteran firefighter Tommy Gavin (Denis Leary) and his ever-troublesome family as they deal with real-life issues, be it post 9/11 trauma or domestic problems. Great premise.
The teaser below starts out innocent enough -- as we see our heroes in vintage-looking clips "from the cradle to the brave" As it builds, it wonderfully displays our heroes juxtaposed against a baseball training camp and future Yankee Hall of Famer Derek Jeter. * Be sure not to miss the World Trade Center as the ball players jog through their camp. Oodles of subtext.
While it's easy to see Tommy Gavin and company watching Jeter hit one out of the park in the firehouse, it's Jeter, who, while driving by, thinks these guys are life's real heroes. And justifiably so.
The cherry on top is the incredibly '70s retro Alicia Keys tune "Empire State of Mind."
It all works so please enjoy... It's the product of stupendous editing and a great musical and visual hook.