Meet Sammy Davis, Jr... Pitchman extraordinaire.
Whiskey production in Japan began around 1870, but the first commercial production was in 1924 upon the opening of the country's first distillery, Yamazaki. Broadly speaking, the style of Japanese whisky is more akin to that of Scotch than Irish whiskey. and thus the spelling typically follows the Scottish convention (omitting the letter "e").
There are several companies producing the stuff in Japan with the most well known being Suntory and Nikka. Both produce blended as well as single malt whiskies.
Enjoy this fab spot of Sammy doing his thing for the Suntory hooch.
Also enjoy these other cool Sammy Davis, Jr. commercials: