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She was the face of a generation...
"Rosie the Riveter" was a American cultural icon representing women who worked in factories during World War II producing munitions and war supplies. These women sometimes took entirely new jobs replacing the male workers who were in the military.
As for that famous poster? In 1942, Pittsburgh artist J. Howard Miller was hired by the Westinghouse Company’s War Production Coordinating Committee to create a series of posters for the war effort. One of these posters became the famous "We Can Do It!" image — an image that in later years would also become "Rosie the Riveter," though not intended at its creation.
The artist based his "We Can Do It!" poster on a press pic taken of Lansing, Michigan, factory worker Geraldine Doyle, who died four days ago due to complications from arthritis at 86.
While the poster was not initially seen much beyond one Midwest Westinghouse factory where it was displayed for two weeks in February 1942, it was later the Miller poster was rediscovered and became famous as 'Rosie The Riveter.'
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