STERLING'S GOLD: FICTION POSING AS NON-FICTION

Dig it "Mad Men" fans... The book that ad man John Slattery's character Roger Sterling was claiming to pen during this past season on AMC's "Mad Men" is actually coming out.

Yup, Grove Atlantic will release "Sterling’s Gold: Wit and Wisdom of an Ad Man."

In the show's Sterling's books poignantly arrived as the defeated, washed-up ad man lost the coveted Lucky Strike account.

This stroke of genius came about when Grove Atlantic publisher Morgan Entrekin, a fan of "Mad Men," struck a deal directly with creator Matt Weiner.

On the book jacket: Advertising pioneer and visionary Roger Sterling, Jr., served with distinction in the Navy during World War II, and joined Sterling Cooper Advertising as a junior account executive in 1947. He worked his way up to managing partner before leaving to found his own agency, Sterling Cooper Draper Pryce, in 1963. During his long and illustrious career, Sterling has come into contact with all the luminaries and would-be luminaries of the advertising world, and he has acquired quite a reputation among his colleagues for his quips, barbs, and witticisms. Taken as a whole, Roger Sterling’s pithy comments and observations amount to a unique window on the advertising world—a world that few among us are privileged to witness first—hand—as well as a commentary on life in New York City in the middle of the twentieth century.


From the back cover:

* When a man gets to a point in his life when his name’s on the building, he can get an unnatural sense of entitlement.

* The day you sign a client is the day you start losing him.

* Being with a client is like being in a marriage. Sometimes you get into it for the wrong reasons, and eventually they hit you in the face.

* When God closes a door, he opens a dress.

"Sterling’s Gold" covers it all: business, marriage, and the taste of success made sweeter with a glass of something strong.

Look for "Sterling’s Gold" Nov. 16 which clocks in at a svelte 176 pages for $16.95.




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