BARRY O GETS HIS OWN HOOCH

THE ardor among marketers for Barack Obama is intensifying with the approach of Inauguration Day, when, it seems, they intend to name him the nation’s new consumer-in-chief.

The new items include bottles of Hennessy Cognac, bearing labels that read “44”; commemorative issues of publications like The New Yorker, Newsweek, USA Today and The Washington Post; and T-shirts from the Presidential Inaugural Committee that urge “Be the change.”

To read about the new hooch, click HERE.